Louis Vuitton‘s advertising campaigns are turning up dust every season. For four years, the fashion house has not taken one but several artists in the arm to interpret Nicolas Ghesquières collection in a kind of “artistic cartoon”. Series 4 of the LV campaigns is the work of Juergen Teller, Bruce Weber and Square Enix. It has become a very special series.
First of all, because one of the models in this advertising campaign is not a top model of flesh and blood, Final Fantasy is a video game that would inspire more than 100 million players around the world
With the introduction of Lightning in Louis Vuitton’s fashion world, the concept of ‘virtual photo model’ becomes reality. Who knows if in the future more “virtual creatures” will take the place of classic photo models?
It is highly unusual to cast a young man as a model for a women’s line campaign, but Ghesquière explains, Jaden represents a very free generation in which questions about gender do not play a part. ” It’s just for Jaden to wear a skirt just like those who long ago allowed themselves to wear a herentress or tuxedo. Jaden Smith has a very interesting message about the integration of a global wardrobe. He has a natural, instinctive balance that makes his extraordinary behavior a new norm. That inspired me greatly in the creative process of this collection, “said Ghesquière.